Your Mission, Possible
Convert and Retain
Convert and Retain
Convert and Retain
Achieve lasting success: ensure
the brand promise of your value proposition
is delivered through the customer's experience.
Unlock Potential
Convert and Retain
Convert and Retain
Empower your organization and executives
to harness the power of effective
marketing and communications.
together: let's make reality exceed expectations
Communications
Communications
Communications
Understanding your stakeholders, their interests, pain points, motivations and behaviors is critical to developing messages and materials that resonate and engage. Mertzie brings a strategic, thoughtful approach to categorizing internal and external stakeholders as key decision makers, influencers, informants and interested. By seeing the relevancy of each audience, a sequenced, customized engagement approach is developed to respect stakeholders and support business goals, whether for steady state, milestone or crisis.
Marketing
Communications
Communications
How do package your great idea? You have some but not all the puzzle pieces. A fulsome picture in the early days of taking your product to market is key to building confidence and trust with future customers and influencing stakeholders. It relies on your compelling origin story, your “why,” and extends to defining your product, to pricing and identifying revenue sources, to promotion, delivery, champions, and ambassadors. Be prepared to inspire and engage, drive traffic, and generate leads through a strategic content marketing strategy that considers paid, earned, social and owned channels, both digital and physical. Reach people where they are, bring them to where you are.
Best Practices
Brand Positioning
Brand Positioning
Valuable marketing and communications counsel
relies on consistent implementation of industry best practices, informed by disclosure and compliance requirements of publicly traded companies and the entrepreneurial agility of private and start-up enterprises. With 20+ years of experience in B2B and B2C in-house, corporate and agency environments, including at Fortune 100 companies and for leading brands, Mertzie will impart a framework of behaviors and processes that improve the quality and efficacy of strategic, functional work. This includes ethical implementation of AI.
Brand Positioning
Brand Positioning
Brand Positioning
More than a business name or appealing logo:
branding requires defining and distinguishing your unique value proposition, understanding your target customers, identifying competitors, and using this information to establish a set of behaviors for your brand. This includes how it presented graphically, in narrative and in person; it is your value proposition coming to life to create a unique and desirable impression. Nurturing how your brand manifests is as important for "established" brands to maintain, as for "new" brands to build. Reputational capital depends on consistent and expected performance.
Experience
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Ready to break through the noise?
Reach out today, and let’s create a breakthrough strategy.
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