Delivering ROI through Measurable Outcomes

 Under senior leadership, strategic crisis communications efforts led to an 80% reduction in negative media coverage and the implementation of an integrated platform for actionable customer feedback, resulting in 4.5-star external reviews. By guiding a high-performing team in crisis situations, clear and consistent messaging minimized the long-term impact on the company’s public image, strengthening brand integrity during challenging circumstances. Proactive crisis management ensured a positive reputation, safeguarding brand trust through coordinated leadership and cross-functional collaboration. 

 Led a team to achieve a 72% direct email open rate, significantly surpassing industry benchmarks, and a 117% year-over-year increase in social media engagement through targeted, data-driven campaigns. Developed and executed a comprehensive stakeholder engagement strategy that improved relationships with media, investors, regulators, partners, and local communities, enhancing engagement and trust. By driving alignment and enhancing internal communications, the team contributed to a unified workforce, ensuring employee engagement and clear alignment with corporate goals that supported business growth. 

 Led a cross-functional team through major leadership transitions and organizational restructuring, improving operational performance and professionalizing internal structures. Awarded the National Ragan Employee Communications Award for excellence in executive leadership. Established key performance metrics and tracked progress to align internal communications with strategic objectives. Fostered a culture of accountability and continuous improvement, empowering team members to exceed goals by setting clear expectations, providing ongoing developmental opportunities, and supporting their professional growth. 

 Secured the USPTO trademark for a key company tagline, reinforcing brand identity in the marketplace. Led a collaborative team in marketing high-visibility projects, including the $4B LaGuardia Central Terminal development, focusing on stakeholder alignment and clear messaging. Managed $2M+ in consultancy engagements, ensuring regulatory compliance while achieving business goals. By leading creative multimedia campaigns, the team garnered substantial media coverage across national and regional outlets, significantly elevating brand visibility and recognition while maintaining a consistent market presence. 

 Spearheaded data-driven marketing and communications strategies, ensuring they were aligned with organizational goals. Under Mary’s leadership, the team executed content strategies that led to higher stakeholder engagement and measurable business outcomes. Performance tracking systems were implemented to ensure continuous optimization of communication efforts. The team’s ability to refine strategies based on performance data ensured that marketing investments consistently delivered strong ROI, enhancing the company’s competitive positioning and overall effectiveness. 

 Directed communications during the Founder’s succession plan, organizational restructuring, and leadership transitions, leading a team that ensured clear and effective messaging throughout these transformative changes. Managed complex communications for infrastructure developments, divestments, joint ventures, and Holdco strategies, promoting transparency and driving employee engagement. The team also facilitated successful employee transfers during large-scale project shifts, minimizing disruption and ensuring alignment with business goals. Her leadership played a key role in professionalizing organizational structures, positioning the company for long-term, sustainable growth.